Signarama Franchise: Who Is the Competition?


Know Your Business’s Competition

As you get ready to invest in a Signarama franchise, knowing who the competition is can be a great way to prepare yourself for the realities of owning a business.

Obviously, a huge perk of knowing your sign franchise competition is that it will help you understand your community. If you open a Signarama franchise in an area where competitors are already in business, you know from the beginning that you need to work hard on advertising and marketing your business.

Know Your Area

One of the most important things about knowing your competition is knowing your area. As you conduct research on your city, get to know the demographics and the other businesses. This will help you get an idea of what kind of businesses your Signarama franchise will be dealing with as well as the kind of people who may be patronizing your business.

Knowing your area can prove to be valuable later. Not only will it help you learn about your competition, but it will also help you when you decide where to locate your franchise. An understanding of how your city ticks is a key part of opening a franchsie.

Search for Your Local Competition

After you know your area and the kind of businesses there, conduct thorough research on the businesses that will be directly competing with your Signarama franchise. Some keywords to be sure to look for include:

  • Sign business/franchise
  • Custom signs
  • Custom printing
  • Banners
  • Decals
  • Lettering
  • Vehicle wraps/vehicle graphics
  • Signage business

Looking for other businesses that advertise using these and other keywords will help you find your franchise’s competition in your area. Search using any of the services and sign products that your franchise will offer to be sure you have covered all your competition.

The best way to know who your sign franchise competition is in your area is to do your research. Signarama’s wide range of products makes us unique in the custom sign industry, so your customers will have no trouble choosing.