According to the International Sign Association’s (ISA’s) latest quarterly economic report (mid-2016), the sign making, graphics and visual communications industry is poised for growth well above historic patterns through 2017 and 2018.
As businesses are increasingly competing for their customers’ attention, brand recognition and local advertising has become vitally important. This need for messaging and branding have catapulted the sign industry alone into an estimated $35 billion market in Canada and $55 billion market in US.
The factors driving growth are fairly easy to understand. All types of businesses from all industries need visual communications. As a result of the advanced technologies and market-driven growth possibilities, the graphics and signage industry provides new career and business opportunities for those with little or no experience.
The growth of digital signage has also positively impacted the sign industry! With its ability to engage customers, digital signage can make it easier for businesses to connect with their audience and convey the intended message in a powerful way.
Retailers have jumped on the bandwagon and see digital signage as a must-have marketing tool. As per the available statistics, retail stores with video displays attract as much as 42% more customers!